I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
This full lesson covers A3 Appropriateness of Choice of Research of Unit 22: Market Research. The session covers;
Cost
Accuracy
Time lines
Response rates
The lesson contains links to external media and several tasks to engage learners.
This full lesson covers A2 of Unit 22: Market Research. The lesson explores;
Qualitative and Quantitative data
Primary research
Secondary research
Internal sources of information
External sources of information
The lesson contains several links to external media and tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This lesson covers A1 Purpose of Market Research for Unit 22: Market Research. The lesson covers the following;
Understanding customer behaviour
Determining buying trends
Investigating brand/advertising awareness
Aiding new product development
Investigating feasibility of entry into new markets
The lesson contains links to external media and several tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A2 Functions of Management and Leadership of Unit 6: Principles of Management. Areas covered include;
Functions of Management
Functions of Leadership
Finding the most effective path to success
The lesson contains several tasks and links to external media to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A1 of Unit 6: Principles of Management, including;
Management by objectives.
• Situational and contingency.
• Functional and action centered.
• Transformational and transactional.
• The concept of leadership continuum for management behaviour.
The lesson contains tasks and links to external media to engage learners.
This bundle fully covers Learning Aim C of Unit 17: Digital Marketing. This includes;
C1 - Marketing Planning Process
C2 Integration in the Wider Marketing Mix
The lessons are highly practical and interactive to engage your learners.
This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include;
Marketing objectives
Integration into the marketing and promotional mixes
Anticipated returns
The lesson is highly practical and revolves around a brand new fitness brand.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include;
Setting objectives
Target segment
Brand persona
Competition
Resource identification
Implementation planning and testing
Measurement against targets
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This bundle of lessons completely covers Learning Aim B of Unit 17: Digital Marketing, including;
B1 - Digital Marketing Objectives
B2 - Digital Strategies to Meet Target Objectives
B3 - Return on Investment Compensation Models
B4 - Benefits and Concerns of Online Advertising
The lessons contain several links to external media and tasks to engage learners.
This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include;
Benefits of online advertising;
Cost
Measurability
Formatting
Targeting
Coverage
Speed
Concerns of online advertising;
Banner blindness
Illegal activity
Display variations
Ad blocking
Data security
Consumer location tracking
Spam
The lesson contains links to external media and several tasks to engage learners.
This full lesson covers B3 of Unit 17: Digital Marketing. Areas covered include;
Cost per Mile/1000 (CPM)
Cost per Click (CPC)
Cost per Engagement (CPE)
Cost per View (CPV)
Fixed Cost
The lesson contains links to external media and several tasks to engage learning.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include;
Digital Strategies to Meet Set Objectives
Content Marketing (Relevance/Pressure to Keep Refreshed)
Paid search advertising
Search engine optimisation (SEO)
Social media marketing
Video marketing/Vlogging
Email marketing
Mobile applications (apps)
QR codes
Responsive website design
The lesson contains links to external media and several tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers B1 of Unit 17: Digital Marketing. The lesson follows a case study based on a eco-friendly wedding business. Learners will apply the knowledge presented to the given case study throughout the lesson through a series of tasks. Areas covered include;
Lead generation
Brand awareness
Customer retention
The lesson contains mini tasks and large tasks, working in groups. This includes creating an Instagram account for a business and designing content.
This bundle covers Learning Aim A of Unit 17: Digital Marketing. The bundle covers;
A1 Digital marketing in the marketing function
A2 How the digital communication is delivered
A3 Devices for displaying digital communications
The lessons contain a series of tasks and links to external media to engage learners.
This full lesson covers A3 of Unit 17: Digital Marketing. The lesson includes;
Personal computers
Smartphones
Tablets
Games consoles
Learners will explore how these devices deliver digital communication to their target audience, the pros and cons of each and more. The lesson contains several tasks and links to external media to engage learners. The lesson concludes with a large group task where learners have to devise a strategy for a new Batman movie.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes;
Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads)
Search engine marketing
Search engine optimisation (SEO)
Sponsored/paid search results
Email marketing
Social media marketing
The lesson contains several tasks and links to external media to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include;
What is digital marketing?
Digital marketing and objectives
Digital marketing as an extension of the marketing/promotional mix
Current trends in digital marketing
Targeting specific market segments
Development of customer databases
Lead generation
The lesson contains several tasks and links to external media to engage learners and to bring theory to life.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This large bundle covers the entirety of Unit 7: Business Decision Making. The bundle includes 26 lessons in the form of PowerPoints and activity sheets (case studies, calculations, handouts) and two mock exams written by me. I am an examiner for this unit and resources are geared towards examination success. If you would like support with the examination or any other aspect of teaching BTEC business please find me on Linkedin by searching Michael Cawdrey.
The lessons in this bundle are supported by a variety of tasks and links to external media to put learning into a practical context.
Now includes a SOW
